In our experience: your project targets an obvious problem, but doesn’t tackle the underlying cause to the problem. We study your business model, check the needs of your customers, analyse the competition – until we’ve discovered the sticking point and have hit the nail on the head. Then, with the clear goal – understandable and measurable – we create the basis for a successful project.

• Interviews with stakeholders and focus groups
• Workshops centred on the brand and brand personality
• Brand and competitor benchmarks
• Online user analyses
• Experience and usability checks
• Target groups, personas and user scenarios
• Content review

The devil is often in the details. That’s why we make sure everything is precisely thought through in the planning phase. We check all of the secondary conditions and search for any possible snares. The result: a detailed phase plan that encompasses all areas – from search engine optimisation to employee training. Our project guidelines also consider which requirements will be needed or which sub-tasks your own team can take care of to save costs.

• Feasibility studies and pilots
• Reviews
• Cost-benefit analyses
• Assessment of team skills and training
• Strategies for online campaigns, social media, content and SEO
• URL policy
• Structural planning

When it comes to design and user navigation, we slip into the role of your target groups. Methods such as personas or mental models enable us to view the world through the eyes of your customers. We get to know what their wishes are and understand their problems. Our goal: to create a positive brand experience for your customers – and the best possible ROR on your investments for you.

• User experience and creative concept design
• Information architecture
• Design and interface design
• Prototypes, user tests, focus groups

Once we’ve given your design a facelift, it’s time for the details: the development and technical implementation – those hardcore tasks involved with all projects. Precision and long-lasting solutions are what are needed here: perfectly implementing and documenting requirements. So that you can take over a project later on which will make your employees’ lives easier. That’s one of our main concerns.

• Integration planning for CRM, PIM, shops or search applications
• Process and scheduling
• Front-end development
• Server-side development

Before going live, we check to make sure everything is complete. User tests, quality control and reviews are all performed within our own (or your own provided) protected testing environment, and which you have access to. Once the site is approved, we work with your IT department to roll it out and transfer it to the live environment.

• Pre-tests in a protected testing environment
• Quality control
• Beta tests and reviews
• Trainings and coachings centred on systems and generating content
• Security audits

Going live is not the end – it’s just the beginning. We work on providing the best possible effects to give your business momentum. Use the expertise that we’ve gained over the course of the project. We offer you a natural view of things, combined with the comprehensive knowledge of your internal workflows. From measuring success to creating marketing campaigns and supporting your team. We’re at your side in terms of content, marketing, procedures, integration and consultation – for your success.

• Measuring of success
• Measures for handling within your company
• Competition watching
• Expansion planning
• Marketing